Understanding Consumer Behaviour in Business
Posted by Callum Mollah in Nov, 2024
What is Consumer Behaviour? Consumer behaviour is the study of how individuals, groups, and organisations make decisions to purchase, use, and dispose of goods, services, or experiences. It encompasses the psychological, social, and cultural influences that drive people’s purchasing habits. By examining these patterns, businesses can better understand the needs and motivations of their target […]
Category: BSBMKG541, Uncategorized
Post Tagged with Market Positioning
Posted by Matthew Boxsell in Sep, 2015
Definition of Market positioning Market positioning is a strategy that aims to sway the consumer’s view of a particular brand or product to gain competitive advantage in a particular target market in relation to competitors. What is the purpose of setting a market positioning? By positioning a business offer different from our competitors gives the […]
Category: BSBEBU501
What is Electronic media?
Posted by Carl Xie-Connell in Jun, 2015
Electronic media definition – Electronic media is the media that one can share on any electronic device for the audiences viewing, unlike static media (Printing) electronic media is broadcasted to the wider community. Examples of Electronic media are things such as the television the radio, or the wide internet. What is the purpose of using […]
Category: BSBMKG412
Business Stakeholders
Posted by Nicole Baskerville in Mar, 2015
What are Business Stakeholders? Business Stakeholders are a person or group that can affect or be affected by the actions of a business. Stakeholders have a ‘stake’ in the business and can gain or lose as a result of business activity. Business stakeholders hold the key to the environment in which a business operates and the subsequent financial […]
Category: BSBSMB403