Monthly Archives: September 2015
Market Positioning
Posted by Matthew Boxsell in Sep, 2015
Definition of Market positioning Market positioning is a strategy that aims to sway the consumer’s view of a particular brand or product to gain competitive advantage in a particular target market in relation to competitors. What is the purpose of setting a market positioning? By positioning a business offer different from our competitors gives the […]
Category: BSBEBU501
Post Tagged with Website user experience
Posted by Pete Carrodus in Sep, 2015
What is Website user experience? Website user experience includes an individual’s reaction to a particular website through measuring their emotions, behaviours and attitudes towards the website. It also comprises individual perceptions on ease of use, aesthetics and efficiency. Data from each of these parameters can be used by a business to improve their website user […]
Category: BSBEBU401