What is Electronic advertising?
Electronic advertising is advertising that uses the Internet and other forms of digital media to help a business promote and sell goods and services.
What is the purpose of using Electronic advertising?
The purpose of using Electronic advertising is to reach a wider range of potential customers by connecting with them over the web. It is also a lot more cost effective as you can fund your advertising within the boundaries of your own budget. Another luxury of Electronic advertising is ‘Target Marketing’. This means that you can target your desired group of customers based on a wide range of criteria such as age, location, gender and religion, (Plus much more!)
What is the principal structure of Electronic advertising?
• Published on the Internet.
• Electronic advertising provide a hyperlink that redirects to the company’s site.
• Can include animated movements in the advertisements.
What are the different types of Electronic advertising?
• Web banner advertising:
A) Wallpaper advertising: This is one of the most popular types of advertising as it changes the background of the website to the chosen promotion.
B) Pop up advertising: When clicking on a website it causes a new screen to open by itself that advertises the product.
C) Floating advertising: A floating ad moves across the screen, giving the user the option to click on it.
• Ad Sense advertising:
This refers to companies that have paid major search engines, (such as Google) to promote their businesses within the first three links that appear when a search is entered.
Where does the use of Electronic advertising fit into the process of establishing e-commerce marketing?
There are three primary steps that fit into the process of establishing e-commerce marketing;
1) Complete the digital content
2) Place the Electronic Advertising
3) Monitor your results
How does the use of Electronic advertising impact on e-commerce marketing?
One precaution that should be taken regarding Electronic Advertising is that if it is done poorly it can severely damage the image of the company. Once something is published on the Internet it is near impossible to remove it therefore extra care must be taken to ensure that the advertisements are consistently monitored and controlled.
What specific terms are used when using Electronic advertising?
Cookie: A cookie is a file on someone’s computer that records specific information from their search history to help promote relevant ad rotation.
Web banner: A type of advertising that is intended to attract potential customers by promoting the company’s website by an ad-server. It typically rolls across the screen or flashes.
Pop ups: A type of ad that ‘pops up’ usually in a small box on the user’s screen that promotes a company’s business.
Where can I find more information about the Electronic advertising?