The Role of Competitive Advantage in Organisational Strategies
Posted by John Puttick in Apr, 2024
Competitive advantage is a key concept in business strategy that focuses on creating and maintaining a unique position in the market. It is the capability that sets a company apart from its competitors and gives it the edge to achieve long-term success. Understanding competitive advantage is crucial for enterprises as they strive to stand out […]
Category: BSBSTR602
Post Tagged with Advanced Diploma, Competitive advantage, Organizational strategies, Senior Manager, STR - About the Author
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Industry Professor John Puttick significantly shaped Australia’s IT sector by founding GBST Holdings, which processes about half of the Australian Stock Exchange transactions. He pioneered key enterprise system development techniques and project management methods. As an Adjunct Professor at the University of Queensland and Chair of QUT’s Faculty Development Committee, he has influenced academic programs and IT education. His career blends intense business involvement with substantial contributions to community and education