Understanding Intellectual Property Rights in Organisational Strategy Development

Posted by John Puttick in Apr, 2024

Intellectual property (IP) rights refer to the legal rights that protect creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. In the context of organisational strategy development, IP rights are essential in safeguarding the unique ideas, innovations, and competitive advantages that drive a company’s success.  […]