Understanding the Role of Organisational Markets in the Development of Organisational Strategies

Posted by John Puttick in Apr, 2024

What is a concise description of organisational markets? Organisational markets refer to the group of buyers who purchase goods and services for use in the production of other products and services. This includes businesses, government agencies, and other institutions. In the context of organisational strategies, understanding these markets is crucial for informing the development of […]