Website user experience
What is Website user experience?
Website user experience includes an individual’s reaction to a particular website through measuring their emotions, behaviours and attitudes towards the website. It also comprises individual perceptions on ease of use, aesthetics and efficiency. Data from each of these parameters can be used by a business to improve their website user experience.
What is the purpose of improving Website user experience?
Generally, increasing traffic or exposure is the main objective businesses set when improving a user experience. The most effective measure is determining which areas fall short of customer expectation. This data is usually obtained through a survey.
What is the principal structure of Website user experience?
The basic principles of a Website user experience is that the site must be easily found and accessible, the content should be helpful and practical, the site should be functional, efficient and aesthetically pleasing, but most importantly it should be credible. Many designers also emphasise the importance of user acceptance testing prior to launching the site.
Where does the improvement of Website user experience fit into the process of maintaining a website?
An important component of maintaining a website is ensuring that it preserves its functionality and attractiveness. As mentioned earlier, an easy way to ascertain user feedback is through surveys. If a trend appears where many users agree a certain component of a site is unappealing, it would be in their best interests to improve that component.
1. Create user surveys
2. Website user experience
3. Analyse results and determine a course of action
How does the improvement of Website user experience impact on the process of maintaining a website?
Developers stress the importance of testing. This is critical to a positive user experience. When a thorough testing program is completed, it reduces (or eliminates) the possibility of a poor user experience.
What specific terms are used when improving Website user experience?
Some of the specific terminology used for improving a website user experience are:
- Feedback: In relation to Website User Experience, it is criticism (constructive or otherwise) which compares a users’ perception (or expectation) of a site to their actual feelings towards it.
- UX: (abbreviation for User Experience) is the holistic experience of a user utilizing a particular product or service.
- User Interface: The interaction between a user and the interface (ie. website) they’re using.
- Visual Design: More commonly known as graphic design, is the development of visual communication and finding solutions through the use of type, space, image and colour.